• Optic White<sup>®</sup> Toothpaste

    Whitens teeth one shade whiter in one week*

    The must-have toothpaste for your whitening toolkit.

    This high-impact whitening toothpaste:.

    • Contains highly effective polishing micro particles
    • Safely removes stains from teeth and prevents tartar build up
    • Helps keep your teeth whiter for longer with regular use

    *Based on twice daily use for four weeks

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  • Optic White<sup>®</sup> Instant

    Visibly whiter teeth in an INSTANT

    Visibly whiter teeth in an instant

    • Contains clinically proven Optic Brighteners
    • Whitens teeth from the first brushing for a visibly whiter smile in an instant
    • Continued use provides a progressive whitening action for long lasting whiter teeth
    Watch new Optic White Instant Commercial
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Optic White® Whitening Toothpaste, Mouthwash and Toothbrush

Teeth Whitening 101

FOR WHITER TEETH IN ONE WEEK.*

USE ALL 3 TEETH WHITENING PRODUCTS FOR A WHITE, BRIGHT AND DYNAMIC SMILE.

1 . Use Colgate® Optic White® Toothpaste to remove surface stains.

2 . Brush regularly with Colgate® Optic White® Toothbrush to polish teeth & clean hard to reach places.

3 . Rinse with Colgate® Optic White®Mouthwash to help prevent future stains.


*vs. brushing with ordinary toothpaste alone.

** Testing