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If you've ever felt a painful sensation in your teeth after drinking or eating
hot or cold beverages and food, you've experienced tooth sensitivity. And
you're not alone. Over one-third of American consumers experienced sensitivity
in the last year. You'll find dentistry answers for sensitive teeth, and product and label answers for
Colgate Sensitive Whitening toothpaste.

You'll find dentistry answers for sensitive teeth, and product and label answers for Colgate Sensitive Whitening toothpaste.

Dentistry Questions

My teeth are only sensitive sometimes. Is this common?
Yes. Many adults have occasional sensitivity to hot, sweet or cold beverages and food. Others suffer from constant pain. Regardless of the frequency of your pain, let your dentist or hygienist know. They can recommend proper treatment for tooth sensitivity.
How are sensitive teeth treated?
Sensitive teeth can usually be treated with an anti-sensitivity toothpaste like Colgate® Sensitive Whitening.
How long does it take to get relief? How long will the relief last?
Speed of relief will vary from person to person. On average, users experience relief within two weeks.

Product Questions

What is potassium nitrate? How does it stop sensitivity?
Potassium nitrate is a chemical compound. In toothpaste, it is the anti-sensitivity active ingredient that penetrates the exposed tubules (tiny holes) of the teeth to relieve the pain from sensitive nerves inside teeth. Additionally, it is one of the ADA-approved ingredients to treat tooth hypersensitivity.
How long does it take to get relief, and how long will the relief last?
Some people begin to feel relief within the first few brushings. On average, Colgate Sensitive Whitening provides effective relief within two weeks. And Colgate Sensitive Whitening continue to deliver long-lasting protection with regular use.
Can I use Colgate Sensitive Whitening as an everyday toothpaste?
Yes, Colgate Sensitive Whitening effectively cleans teeth, provides everyday cavity protection and has a refreshing mint taste.
How does Colgate Sensitive Whitening fight cavities?
Colgate Sensitive Whitening contains sodium fluoride to fight cavities.
Does Colgate Sensitive Whitening clean as well as regular Colgate toothpaste brands?
Yes. Colgate Sensitive Whitening is an excellent cleaning toothpaste and cleans as well as regular Colgate toothpaste brands.
How does Colgate Sensitive Whitening toothpaste and gel whiten teeth?
Colgate Sensitive Whitening Whitening toothpaste and gel contain high-cleaning silica to safely and gently whiten teeth by removing surface stains on the teeth.

Label Questions

What does long-lasting protection mean?
Long-lasting protection with regular use means that as long as you continue to use the product it will be effective. In fact, the effect of the product improves over time.
Why should children under 12 years of age consult a dentist or physician before using the sensitive toothpaste?
Children under 12 years of age rarely suffer from tooth hypersensitivity. If children under 12 years of age do experience tooth pain, it may be a more serious condition. Accordingly, the FDA does not recommend use of an anti-sensitivity toothpaste for children under 12 years of age unless a dentist or physician determines that there is a need.
Why does it mention to use a soft-bristle toothbrush?
Tooth surface abrasion and gum recession can cause tooth sensitivity. A hard-bristled toothbrush can promote both.
Why does it mention "Do not use this product longer than 4 weeks unless recommended by a dentist or physician?"
Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. If after 4 weeks of use you do not experience sensitivity relief, see your dentist.

*Maximum FDA allowed antisensitivity active ingredient.

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