Where the pain comes from
As gums recede, parts of your teeth that aren't protected by enamel are uncovered. As a result, thousands of microscopic
pathways that lead into the tooth's nerve center are exposed. When your teeth come into contact with something hot, cold
or sweet, these little pathways carry the sensation directly to the nerves and cause pain ... ouch!
How to stop the pain
Your dental professional knows that one of the best ways to start is by brushing twice a day with an anti-sensitivity
toothpaste like Colgate Sensitive Maximum Strength toothpaste! As always, it comes with a whitening formula that gently gets rid
of stains on your teeth. And now, it is available in a new liquid form in a convenient stand-up tube.